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Founded in 2024, Context is an independent creative studio specialised in the art of living: hospitality, gastronomy, craftsmanship.

We help brands enter this culture with clarity and purpose through events, content and creative collaborations.

We work with the best-in-class creative talent from our repertoire: creatives, chefs, sommeliers, venue owners.

Our motto: terroir forward.

Services:
_ Creative (content & creative collaboration, F&B curation)
_ Events (bespoke dinners,  workshop dinners,  privatisation, parties)

Works:
16 L’Artisan Parfumeur, Social Food
15 NN.07,  PFW June 2026 Dinner + Party
14 AMI Paris, Fashion Week June 2026
13 AMI Paris, Les Amis du Quartier Event
12 L’Artisan Parfumeur, Outliers
11  L’Artisan Parfumeur, Bittikesu collaboration
10 YARD Agency + NBA 2K Dinner
09 FW Dinner, AMI Paris
08 FW Dinner & Party, NN.07 + Clarks
07 L’Artisan Parfumeur Film
06 L’Artisan Parfumeur Campaign
05 La Fonda
04 SOAR Running, TECHUNTER
03 Pilgrim Hotel
02 Anema
01 Pilgrim Hotel

Contact
hello@context-works.com
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Linkedin

Work 16

Services
Strategy & Creative
Talent collaboration & co-production

More context

Always support the homies.  

To drive awareness around the collaboration between Bittikesu and l’Artisan Parfumeur, we decided with the brand to invite talents from the culture for dinner. First, Júlia Juste the founder of Outliers Guide who shared her experience with her international audience. Then, Shirley and Matthieu from The Social Food hosted a special dinner with their closest friends. They captured their own content to tell the story on their socials and we had our own photographer, Bineta, for the gig.

The Social Food has been a reference for the gastronomy culture in France for more than ten years. Their track records speak for themselves, so as the quality of their content. 

Credits
Brand: L’Artisan Parfumeur
Agency: Context
Venue: Bittikesu, Jules Saint-Cyr 
Talents: Shirley Garrier, Mathieu Zouhairi, The Social Food, Julien Pham, Simay Demirel, Karla Surtra, Kaitlyn Reinhart, Roberto Mendoza,  & Friends
Photos: Bineta Diallo, The Social Food


L’Artisan Parfumeur
The Social Food - Creative Collaboration