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Founded in 2024, Context is an independent creative studio specialised in the art of living: hospitality, gastronomy, craftsmanship.

We help brands enter this culture with clarity and purpose through events, content and creative collaborations.

We work with the best-in-class creative talent from our repertoire: creatives, chefs, sommeliers, venue owners.

Our motto: terroir forward.

Services:
_ Creative (content & creative collaboration, F&B curation)
_ Events (bespoke dinners,  workshop dinners,  privatisation, parties).

Works:
12 L’Artisan Parfumeur, Outliers
11  L’Artisan Parfumeur, Bittikesu collaboration
10 YARD Agency + NBA 2K Dinner
09 FW Dinner, AMI Paris
08 FW Dinner & Party, NN.07 + Clarks
07 L’Artisan Parfumeur Film
06 L’Artisan Parfumeur Campaign
05 La Fonda
04 SOAR Running, TECHUNTER
03 Pilgrim Hotel
02 Anema
01 Pilgrim Hotel

Contact
hello@context-works.com
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Linkedin

Work 11

𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀
Strategy & Creative
Talent collaboration & co-production

𝗠𝗼𝗿𝗲 𝗰𝗼𝗻𝘁𝗲𝘅𝘁
Build collaboration that brings values to the talent and the brand.
When we met Jules Saint-Cyr a few months ago and he told us about his restaurant project, we thought there was a match with L'Artisan Parfumeur as a brand. A shared vision of nature, craftsmanship and attention to details.
Born in Montreal, Jules Saint-Cyr is a chef, but also a traveller and explorer. He has been working and collaborating with the finest names of the international gastronomy scene: from Copenhagen to Paris, from Berlin to China. All his trips and encounters fuel the experience he proposes at Bittikesu, his first restaurant that just opened.
We built the collaboration around an oshibori experience. The towel is perfumed with a selection of signature perfume. Jules picked three scents he uses according to the moment and weather : Iris de Gris to welcome the guests, Un Air de Bretagne on rainy days, and Premier Figuier for the end.
We captured the oshibori with Florencia Owen who established the iconography of this collaboration for the brand.

𝗖𝗿𝗲𝗱𝗶𝘁𝘀
Brand: L’Artisan Parfumeur
Agency: Context
Talent: Jules Saint-Cyr, Bittikesu 
Photos: Florencia

L'Artisan Parfumeur Bittikesu 
Creative Collaboration