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Context is an independent creative studio specialised in art of living: hospitality, gastronomy, craftsmanship.

We help brands enter this culture with clarity and purpose through events, contents and collaborations.

We work with venues and talents to elevate their brands.

Our motto: terroir forward.


Works:
10 YARD Agency + NBA 2K Dinner
09 FW Dinner, AMI Paris
08 FW Dinner & Party, NN.07 + Clarks
07 L’Artisan Parfumeur Film
06 L’Artisan Parfumeur Campaign
05 La Fonda
04 SOAR Running, TECHUNTER
03 Pilgrim Hotel
02 Anema
01 Pilgrim Hotel

Contact
hello@context-works.com
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Work 10

Services
F&B Curation
Co-production

More context
To celebrate their partnership with NBA 2K, Yard agency wanted to gather both teams around a dinner in Paris. They reached us to support them with an experience to make them get into the Parisian art of living the proper way.
First, we picked Bouche for the dinner - You know the vibe of their private room. As Antoine, our co-founder, has been doing the wine list of the restaurant for almost 5 years, we knew we had some bangers in the cellar. The kind of cellar, Jimmy Butler would appreciate. Then, we teamed up with Romain Becker from Le Bon Grain de l’Ivresse who made the selection of great bottles with us. He introduced each bottle and helped our guests discover the natural wine scene.
Laid back but focused, the combination you need to score 3 points.

Credits
Brand: Yard Agency
Agency: Context
Venue: Bouche Paris
Sommelier & Host: Romain Becker
Videos: courtesy of Romain Becker

YARD Agency + NBA 2K
Dinner and wine tasting