Context is a creative studio specialised in art of living: gastronomy, hospitality & craftsmanship.

We help brands enter this culture with clarity and purpose.

We create meaningful moments by (re)connecting brands to their context: people, time and place. 

We work with venues and talents to elevate their brands. 

Our motto: Terroir Forward.

Work 07 L’Artisan Parfumeur Film
Work 06 L’Artisan Parfumeur Campaign
Work 05 La Fonda
Work 04 SOAR Running, TECHUNTER
Work 03 Pilgrim Hotel
Work 02 Anema
Work 01 Pilgrim Hotel

Contact
hello@context-works.com
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Work 05

Services
F&B Sourcing
Partnerships management

More context
A passion for sourcing.
La Fonda was founded in 1993 by Marie Noëlle Macdonald in the former salons of Gabrielle Chanel, located on the first floor of her boutique in the heart of downtown Biarritz.

Originally conceived as a decoration showroom, La Fonda has since evolved into a multidisciplinary space that occasionally hosts exhibitions. Since 2023, we have been curating the wine selection for its openings and working with sponsors to support these events.

Credits
Brand: La Fonda, Biarritz
Curation : Christie MacDonald & Paige Silveria
Agency: Context
Photos & Art Direction: Julian Klincewicz, Constanca Entruedo, Charlotte-Maëva Perret, Melchior Tersen
Partners: Datxa Kombucha, La Brasserie du Pays-Basque

La Fonda, Biarritz
Summer Exhibitions Series