`
Context is an independent creative studio specialised in art of living: hospitality, gastronomy, craftsmanship.
We help brands enter this culture with clarity and purpose through events, contents and collaborations.
We work with venues and talents to elevate their brands.
Our motto: terroir forward.
Works:
10 YARD Agency + NBA 2K Dinner
09 FW Dinner, AMI Paris
08 FW Dinner & Party, NN.07 + Clarks
07 L’Artisan Parfumeur Film
06 L’Artisan Parfumeur Campaign
05 La Fonda
04 SOAR Running, TECHUNTER
03 Pilgrim Hotel
02 Anema
01 Pilgrim Hotel
Contact
hello@context-works.com
Instagram
Linkedin
Work 10
Services
F&B Curation
Co-production
More context
To celebrate their partnership with NBA 2K, Yard agency wanted to gather both teams around a dinner in Paris. They reached us to support them with an experience to make them get into the Parisian art of living the proper way.
First, we picked Bouche for the dinner - You know the vibe of their private room. As Antoine, our co-founder, has been doing the wine list of the restaurant for almost 5 years, we knew we had some bangers in the cellar. The kind of cellar, Jimmy Butler would appreciate. Then, we teamed up with Romain Becker from Le Bon Grain de l’Ivresse who made the selection of great bottles with us. He introduced each bottle and helped our guests discover the natural wine scene.
Laid back but focused, the combination you need to score 3 points.
Credits
Brand: Yard Agency
Agency: Context
Venue: Bouche Paris
Sommelier & Host: Romain Becker
Videos: courtesy of Romain Becker
YARD Agency + NBA 2K
Dinner and wine tasting
Work 09
Services
Creative Concept
Production
Food and Wine Curation
More context
Collaborate with those who share a vision of the French art of living.
Ami Paris wanted to celebrate the Fall/Winter 2026 show with clients in a venue that reflected the brand: elegant, warm, friendly, unmistakably Parisian.
The evening became a moment with friends, a night that ended with the curtains closed, conversations with the staff, and a final drink shared entre amis.
A night chez Savy.
Credits
Brand: AMI Paris
Agency: Context
Venue: Chez Savy
Set Design: Anna Balkin
Calligraphy: Gina Serret
Menu Artistic Direction: Adriana Guix
Photos: courtesy of AMI Paris.
Special thanks to the Savy team : Jérémie, Nicolas, Moun, René, Alex, Andréa, David, Serge.
AMI Paris ‘Very Close Friends’ Dinner
Chez Savy
Work 08
Services
Creative Concept
Production
Food and Wine Curation
More context
Celebrating those who shape culture every day.
When NN.07 set out to host a dinner and party marking its collaboration with Clarks, Le Saint-Gervais was the natural choice. An established neighborhood bar in Le Marais.
The evening began with a seated Friends & Family dinner, drawing from classic brasserie codes. As the doors opened, the space shifted to full capacity, a transition the Saint-Gervais team is known for.
Maximum capacity reached. A night to remember.
Credits
Brand: NN.07 + Clarks
Agency: Context
Venue: Le Saint-Gervais
F&B Production : Pauline Antoine, Joyeux Repas
Wine curation: Context
Calligraphy: Gina Serret
Flowers: Debeaulieu
Photographer: Bineta Diallo
Branded Collectibles: La Riposte
Special thanks to the Saint-Gervais team: Yann, Mehdy, Lassana, Alyssa, Mehdi, Nathanael, Arsène
NN.07 + Clarks
PFW January 2026 Dinner & Party
Work 07
Services
Creative
Co-Production
More context
We titled this film Find Us at Theirs.
The collaboration between L’Artisan Parfumeur and the selected venues is built on shared values and a mutual pursuit of excellence.
The film honors the essence of hospitality and introduces a collective vision. Every gesture, every detail, serves the experience. The product exists to illuminate it.
From sourcing ingredients to plating, from invention to mastery, this is the journey of a chef, and the story L’Artisan Parfumeur chose to celebrate.
Credits
Brand: L’Artisan Parfumeur
Reyes Lezcano, Johanna Najar, Marion Laborie, Laurie Demare, Manon Papait
Agency: Context
Production : Figures TV
Director : Brice Garcia
Talents : le Café de L’Usine, Bouche, Candle Kids, Café Shin, Parcelles, Dandelion, Café Singuliers, Soces & more.
L’Artisan Parfumeur
Home and Bath & Body Film
Work 06
Services
Strategy & Creative
Collaboration management
Co-Production
More context
L’Artisan Parfumeur has always celebrated the French art of living through collaborations with fashion and artistic talents. At the occasion of the launch of their new home and bath & body collection, the brand wanted to connect to a new creative community embodying Parisian excellence: the gastronomy and hospitality scene. Based on the brand values and positioning, we recommended a selection of venues and talents to launch their new product line and collaborate on a series of contents and events.
In order to announce the collaboration, we wanted to find the right spokesperson. With this selection, l’Artisan Parfumeur celebrates both gastronomy and design and we thought about Bertrand Fompeyrine from BCDF Studio to shoot the campaign. We love his approach to photography with natural light, a strong sense of perspective and his attention to every detail. This is all about being in connection with the context: capture the genuine energy of a venue to shoot the product in situ.
Credits
Brand: L’Artisan Parfumeur
Reyes Lezcano, Johanna Najar, Marion Laborie, Laurie Demare, Manon Papait
Agency: Context
Photographer : BCDF Studio
Talents : Parcelles, Soces, Café Singuliers.
L’Artisan Parfumeur
Home and Bath & Body Campaign
Work 05
Services
F&B Sourcing
Partnerships management
More context
A passion for sourcing.
La Fonda was founded in 1993 by Marie Noëlle Macdonald in the former salons of Gabrielle Chanel, located on the first floor of her boutique in the heart of downtown Biarritz.
Originally conceived as a decoration showroom, La Fonda has since evolved into a multidisciplinary space that occasionally hosts exhibitions. Since 2023, we have been curating the wine selection for its openings and working with sponsors to support these events.
Credits
Brand: La Fonda, Biarritz
Curation : Christie MacDonald & Paige Silveria
Agency: Context
Photos & Art Direction: Julian Klincewicz, Constanca Entruedo, Charlotte-Maëva Perret, Melchior Tersen
Partners: Datxa Kombucha, La Brasserie du Pays-Basque
La Fonda, Biarritz
Summer Exhibitions Series
Work 04
Services
F&B Sourcing
Production
More context
Connecting brands with the right local ecosystem.
For two Paris Fashion Week activations hosted by Soar Running and Techunter Magazine — a morning meet-up and an evening party — Techunter asked us to source F&B and support production.
Morning: a French breakfast featuring Utopie, Uma, and Feve — spotlighting Paris’ culinary artisans.
Evening: a summer party with Daxta and Canetta, celebrating community and conviviality.
Credits
Brand: SOAR Running / TECHUNTER
Agency: Context
Talents: Utopie, Uma, Feve, Datxa Kombucha, Canetta
Photos & Art Direction: courtesy of Techunter
SOAR - TECHUNTER
PFW Community Moments - June 2025
Work 03
Services
Creative
Production
More context
You’ll never look at this peach slice the same way again.
Pauline Scotto di Cesare brought the cocktails to life with her lifestyle sensibility and emotionally rich still-life compositions. Through her lens, each drink reveals its own distinct personality.
Special thanks to Matthieu Lescop for this exceptional light work and meticulous attention to detail, and to Adriana Guix for her creative vision and constant support throughout the process.
Credits
Agency: Context
Creative Direction: Adriana Guix
Production: Chapters Paris
Photographer: Pauline Scotto di Cesare
Photo assistant: Matt Lescop
Producer: Marine Redon
Cocktails: Jeremy Lauilhe
Pilgrim Hotel Paris 05
Social Media Shooting
Work 02
Services
Talent scouting
Wine list curation
More context
Season 01 - 2023
Anema was created in 2023 by Antoine and Maxence to turn the terrasse of Hotel Saint-Julien in Biarritz into an energetic summer destination.
Season 03 - 2025
For Season 03, we introduced the chef and curated the wine list.
Léa Etchegoyen, one of the most creative emerging voices from the Basque region, joins forces with Louise Boiron for a 3-month residency.
Their cuisine draws from the best of the local terroir, shaped by a modern hand.
The all-natural wine list features French winemakers who share the same free-spirited approach to their land.
Always terroir forward.
Credits
Brand: Anema, Hotel Saint Julien, Ginto Group
Chefs: Lea Etchegoyhen & Louise Boiron
Wine list: Antoine Duvignacq, Context
Photos courtesy of Sunrise
Anema BiarritzAnema (Biarritz)
Chef residency & wine list
Work 01
Services
Strategy
Creative services
F&B Sourcing
More context
Ginto Group mandated us to position and activate the Hotel Pilgrim Rooftop.
After some initial thinking, we began shaping a platform that connects the rooftop to its neighbourhood and guides guests through their journey—always rooted in Le Quartier Latin.
First steps
Cocktail menu — idea and execution
F&B offer — snack menu and wine list
Credits
Brand: Hotel Pilgrim, Ginto Group
Agency: Context
Art Direction: Nicolas Garcia
Cocktails Recipes: Jeremy Lauilhe
Pilgrim Hotel Paris 05
Cocktail Menu & F&B