Context is a creative studio specialised in art of living: gastronomy, hospitality & craftsmanship.
We help brands enter this culture with clarity and purpose.
We create meaningful moments by (re)connecting brands to their context: people, time and place.
We work with venues and talents to elevate their brands.
Our motto: Terroir Forward™.
Work 06 L’Artisan Parfumeur
Work 05 La Fonda
Work 04 SOAR Running, TECHUNTER
Work 03 Pilgrim Hotel
Work 02 Anema
Work 01 Pilgrim Hotel
Contact
hello@context-works.com
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Work 06
Services
Strategy & Creative
Collaboration management
Co-Production
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L’Artisan Parfumeur has always celebrated the French art of living through collaborations with fashion and artistic talents. At the occasion of the launch of their new home and bath & body collection, the brand wanted to connect to a new creative community embodying Parisian excellence: the gastronomy and hospitality scene. Based on the brand values and positioning, we recommended a selection of venues and talents to launch their new product line and collaborate on a series of contents and events.
In order to announce the collaboration, we wanted to find the right spokesperson. With this selection, l’Artisan Parfumeur celebrates both gastronomy and design and we thought about Bertrand Fompeyrine from BCDF Studio to shoot the campaign. We love his approach to photography with natural light, a strong sense of perspective and his attention to every detail. This is all about being in connection with the context: capture the genuine energy of a venue to shoot the product in situ.
Credits
Brand: L’Artisan Parfumeur
Reyes Lezcano, Johanna Najar, Marion Laborie, Laurie Demare, Manon Papait
Agency: Context
Photographer : BCDF Studio
Talents : Parcelles, Soces, Café Singuliers.
L’Artisan Parfumeur
Home and Bath & Body Campaign
Work 05
Services
F&B Sourcing
Partnerships management
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A passion for sourcing.
La Fonda was founded in 1993 by Marie Noëlle Macdonald in the former salons of Gabrielle Chanel, located on the first floor of her boutique in the heart of downtown Biarritz.
Originally conceived as a decoration showroom, La Fonda has since evolved into a multidisciplinary space that occasionally hosts exhibitions. Since 2023, we have been curating the wine selection for its openings and working with sponsors to support these events.
Credits
Brand: La Fonda, Biarritz
Curation : Christie MacDonald & Paige Silveria
Agency: Context
Photos & Art Direction: Julian Klincewicz, Constanca Entruedo, Charlotte-Maëva Perret, Melchior Tersen
Partners: Datxa Kombucha, La Brasserie du Pays-Basque
La Fonda, Biarritz
Summer Exhibitions Series
Work 04
Services
F&B Sourcing
Production
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Connecting brands with the right local ecosystem.
For two Paris Fashion Week activations hosted by Soar Running and Techunter Magazine — a morning meet-up and an evening party — Techunter asked us to source F&B and support production.
Morning: a French breakfast featuring Utopie, Uma, and Feve — spotlighting Paris’ culinary artisans.
Evening: a summer party with Daxta and Canetta, celebrating community and conviviality.
Credits
Brand: SOAR Running / TECHUNTER
Agency: Context
Talents: Utopie, Uma, Feve, Datxa Kombucha, Canetta
Photos & Art Direction: courtesy of Techunter
PFW Community Moments
June 2025
Work 03
Services
Creative
Production
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You’ll never look at this peach slice the same way again.
Pauline Scotto di Cesare brought the cocktails to life with her lifestyle sensibility and emotionally rich still-life compositions. Through her lens, each drink reveals its own distinct personality.
Special thanks to Matthieu Lescop for this exceptional light work and meticulous attention to detail, and to Adriana Guix for her creative vision and constant support throughout the process.
Credits
Agency: Context
Creative Direction: Adriana Guix
Production: Chapters Paris
Photographer: Pauline Scotto di Cesare
Photo assistant: Matt Lescop
Producer: Marine Redon
Cocktails: Jeremy Lauilhe
Pilgrim Hotel Paris 05
Social Media Shooting
Work 02
Services
Talent scouting
Wine list curation
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Season 01 - 2023
Anema was created in 2023 by Antoine and Maxence to turn the terrasse of Hotel Saint-Julien in Biarritz into an energetic summer destination.
Season 03 - 2025
For Season 03, we introduced the chef and curated the wine list.
Léa Etchegoyen, one of the most creative emerging voices from the Basque region, joins forces with Louise Boiron for a 3-month residency.
Their cuisine draws from the best of the local terroir, shaped by a modern hand.
The all-natural wine list features French winemakers who share the same free-spirited approach to their land.
Always terroir forward.
Credits
Brand: Anema, Hotel Saint Julien, Ginto Group
Chefs: Lea Etchegoyhen & Louise Boiron
Wine list: Antoine Duvignacq, Context
Photos courtesy of Sunrise
Anema BiarritzChef residency & wine list
Work 01
Services
Strategy
Creative services
F&B Sourcing
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Ginto Group mandated us to position and activate the Hotel Pilgrim Rooftop.
After some initial thinking, we began shaping a platform that connects the rooftop to its neighbourhood and guides guests through their journey—always rooted in Le Quartier Latin.
First steps
Cocktail menu — idea and execution
F&B offer — snack menu and wine list
Credits
Brand: Hotel Pilgrim, Ginto Group
Agency: Context
Art Direction: Nicolas Garcia
Cocktails Recipes: Jeremy Lauilhe
Pilgrim Hotel Paris 05
Cocktail Menu & F&B